 | |
| Product type |
|
|---|---|
| Produced by | Procter & Gamble (2007–2016) Elizabeth Arden, Inc. (2016–present) |
| Country | United States |
| Introduced | 2007 |
| Markets |
|
| Ambassador(s) | Christina Aguilera |
| Website | parfum |
Christina Aguilera Fragrances is a perfume brand by American singer-songwriter Christina Aguilera. It was founded in 2007 in a deal with Procter & Gamble (P&G), who manufactured the products until 2016, after its production and distribution rights were bought out by Elizabeth Arden, Inc. In addition to fragrances, the brand has also worked with the production and sale of other cosmetics, including body lotions, body sprays, bath gels, and deodorants.
The line was influenced by a wide variety of flowers, exotic fruits and Aguilera's childhood in Japan. In addition to being met with positive reviews by perfume critics, the scents received numerous awards and accolades, including at the Duftstars Awards and FiFi Awards. The brand's products became successful after its launch, especially in Europe, where it is referred to as the "number-one celebrity perfume line". In January 2016, its monthly gross income was $80 million, according Stifel analysts. The fragrances also achieved popularity among celebrities and was worn by stars such as Perrie Edwards, Steve Antin and Aguilera herself.
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